Copywriting, or to put it simply, the words on your website, brochure, direct mail letter or anything else is really important. It helps you get to the point quickly and tell your customers exactly what you can do for them, and why they should use above your competitors. Copywriting informs, entertains and compels. Copywriting gives your business a defined tone of voice and grabs readers’ attention.
Google and the other search engines love good quality copywriting too. They’ve all introduced algorithms to weed out spammy, poorly-written websites and banish them to the Room 101 of the internet while rewarding great copywriting with pride of place in their rankings. Penguin, Panda and Hummingbird (we didn’t come up with the names) have all been created to put copy at the centre of websites. So you really need to make sure the words on your website will impress the spiders at Google and make humans fall in love with them. That’s a tricky skill.
In the offline world, copywriting’s equally important. It makes your sentences sparkle, paragraphs pack a punch and guarantees readers will swoon with delight and get in touch with you.
Here’s what our comprehensive copywriting service can offer you:
- Website copywriting – from scratch or rewriting what you’ve already got
- Brochure copywriting
- Leaflet copywriting
- Case study writing
- Press adverts
- Sales letters and direct mail
- Sales emails
- Press releases
In fact, if you need something writing, we can do it for you whether it’s on a one-off basis or something more regular. And it doesn’t matter how large or small your project is; we’re happy to help no matter what you need.
So get in touch with Nick Pagan Copywriting now to see how our copywriting can help your business. You can call us on 01244 681954 or 07989 464320